About ROOVMAIL
Captivated by the place where concept meets creation, ROOVMAIL is a catalog of inspirations, experiences and conversations.
Roovmail is my long-awaited blog for sharing personal narratives from over a decade of working in luxury travel around the world. Tracking the latest trends and new offerings, the blog will feature exclusive destinations, boutique accommodations, travel recommendations and new experiences for the discerning traveler. I’ll divulge names, insights, and opinions of what’s good now and what’s up next. It’s my place to talk to you as a friend, an introduction to my world and a route out of the ordinary to discover the extraordinary.
Behind ROOVMAIL
Jen Johnson is a travel designer and lifestyle aficionado based in Palma de Mallorca.
Recognized as a modern day explorer, she lives on the cusp of travel and creativity. Jen is in love with good design, linen sheets and simple pleasures such as fresh produce at farmers markets, swimming in rivers and cocktails atop the alps. American by nature, European by choice.
ROOVMAIL
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Next Up - Richard Branson’s New Property Son Bunyola
We’ve had varying thoughts on Branson’s retreats. His properties in Africa are not our favorite - they are out of place and focus on luxurious materials rather than the luxury of connecting to an experience. He’s been at odds with local property owners who have taught the media magnate a thing or two about conservation and community. But what Branson did with La Residencia in Deia was inspired and perhaps he’s done it again here.